Common Website Terms

Are you unclear on what to request on ASCO's websites? This article details commonly used terms that the Web Operations team uses to evaluate and deliver work.

If there is a term or phrase missing from this list, please contact Julie Moore.

Term Misidentified as: What It Means CTA or Call to Action Button An actionable task that you would like user(s) to take. For example, the CTA on a registration page would be a button that says, "Register Now" Homepage Website, Webpage Homepage refers to the front page of a website. For example, asco.org is the homepage of ASCO. Website Homepage, Page, Webpage Website refers to the entire website, such as asco.org or tapur.org, not an individual page or section of the website. Webpage Homepage, Website, Landing Page, Home, Tile Webpage is an individual page of a website. For example, www.asco.org/practice-patients/quality-measures/measure-methodology Vanity URL Redirect An example of a vanity is: am.asco.org Redirect Vanity An example of a redirect is: www.asco.org/abstracts URL Link
Tile Button Refers to a navigational tile found at the bottom of a branch page. Adding or removing tiles requires an update to the site IA. Webform Webpage, Form Webforms are embedded or hyperlinked forms, such as one would create in SurveyMonkey, Smartsheet, or within Drupal itself. Landing Page Home Page or Main Page
Branch Page Webpage Branch pages are specifically pages that branch off to other, related pages. Branch pages almost always feature navigational tiles at the bottom (see Tile). Logo
An image file depicting a company or brand logo. Header Title Headers are formatted text within the body of a page that indicate discrete sections of a page. Top Navigation Top bar, Header Top Navigation is the persistent menu across the website. Footer Bottom area, Address The footer on most of ASCO's websites contain the address, copyright, and legal information. Float
When this term is used, we are saying that we will add an image or video inline with text on the page. We use "float right" for right alignment and "float left" for left alignment. It is not referring to floating over copy. Embed
We use this term for putting videos on webpages. The code is typically added to the page and "embed" is a widely used term. (Page) Title Headline, Header Title is the main Hero Header Images or blocks that introduce the content of the page with an eye-catching visual component.